Like all markets, vacant property has seen recent changes in demand. Selling land has always been more challenging than selling a home, and landowners are facing harsh competition for the attention of limited buyers. Unfortunately for sellers, there’s no exact science behind learning how to sell land fast.
The methods buyers use to find these properties are changing, too; increasingly often, sales are completed virtually, with bids coming in from thousands of miles away. With a buffet of content, shares, and media at their fingertips, appealing to modern buyers can require robust efforts. Everyone wants their property noticed, so how can landowners learn how to sell land fast and gain a competitive advantage over the lot that’s listed three miles down the road?
Landowners often choose to sell their vacant property with a traditional realtor. Agents will list land and locate buyers, assist with paperwork, and negotiate on the seller’s behalf. Problem is, many property owners discover that land buyers are hard to come by, while few real estate agents are well versed in the land buying and selling process. Additionally, if an agent successfully sells a piece of land, the seller owes expensive commission fees at closing time.
Texas property owners who are interested in learning how to sell land fast might be curious about selling land without a realtor. A seller’s most valuable asset is their property, and all existing options should be explored before making a final decision on how to sell land.
Most sellers aren’t aware that there’s a variety of methods for selling vacant land the nontraditional route. While an agent may be able to negotiate a deal in the seller’s favor, there’s no guarantee—and either way, the seller pays the price.
Before contracting with an agent, read this guide on how to sell land without a realtor in Texas.
4 Tips on How to Sell Land Fast without a Realtor
Create a Custom Property Website
Simply linking to a property from sites like Craigslist might have been enough ten years ago. These days, sellers have to put in a bit more effort if they want to sell land without a realtor. Creating a custom property website is just one great way to market land independently!
Redirect traffic to a custom-built website and provide prospective buyers with pictures, property location, contact info, and price. This way, buyers can reach out directly, and it’s an instant image booster for the listing!
Here are a few services sellers can use to create a professional-looking website in minutes:
Use Social Media to Sell Land Fast
Experienced sellers know that networking is half the battle. Utilize connections and share property listings via social media! Social media is an easy opportunity to raise awareness for raw land, and it can be shared by friends across the platform. Free word of mouth!
Read this helpful article for more info on how to sell land by owner using Facebook!
Tip: know the law before you sell without a realtor. One of the main reasons landowners end up selling their vacant property with a realtor is the red tape surrounding vacant land real estate. For most sellers, the challenging negotiations and inherent risk are not worth selling the property without a realtor. Sellers who decide to sell vacant land without a realtor should make sure they have a thorough understanding of all requirements and restrictions that might apply to the sale. Remember: when in doubt, seek guidance! Paying for legal consultation is better than buyer backlash.
Write an Excellent Property Listing
For most buyers, land does not have the immediate appeal of a house. There aren’t as many amenities or features to browse, and the photos are easily written off as dull. Consider that most potential buyers spend limited time browsing property listings online, and it’s easy to understand how raw land can fall by the wayside.
When crafting a property listing, keep these dos and don’ts in mind:
-Highlight fantastic features of the land
-Include property photos
-Keep the ad short and easy to digest
-Throw in some personality and humor
-Exaggerate or falsify information
-Exclude single buyers by appealing to families in the description
-Include too much information (but don’t gloss over important disclaimers, either!)
-Publish a property listing with spelling, punctuation, or grammar errors
In such a competitive market, a knock-out property listing is crucial for sellers hoping to sell land without a realtor. Attract buyers with showstopping property features; does the land feature a gorgeous view? Hold some historical value? Find an intriguing hook and include it in the listing to get people interested in the property.
For more advice on how to sell land with the perfect property description, read this article from Real Estate Express.
Tip: If someone’s interested in purchasing vacant land, invite them to make an offer! Selling vacant land without a realtor doesn’t mean sellers should steer away from negotiations; this is part of the process. As a seller, your goal is to find a middle ground with the buyer that is good for both of you. This might include adjusting the price, or the terms, or providing some other kind of incentive to soften the deal. When negotiating, always keep an open mind. The starting price is simply that—no number’s final! Read this article for more tips on a successful negotiation when learning how to sell land without a realtor.
Shoot a Video
If pictures won’t do the land justice, shoot a video instead! Videos are an engaging way to highlight key property features online and connect with potential buyers.
Sellers have the freedom to tailor a video to their own unique style; provide visual elements that wow clients, or a simple and elegant production that appeals to high-end buyers. Incorporate family and friends to show potential clients all the ways the land can be enjoyed while skipping in-person property tours.
Tip: give the buyer an opportunity to see the land, if desired. Showing property to prospective buyers in person is a great way to answer final questions and cement the deal. Even if a client decides not to view the property in person before purchasing, it’s an easy way to demonstrate goodwill and establish dedication as a seller. Plus, hearing directly from buyers will provide valuable feedback to apply in future marketing efforts.
Selling Land to a Direct Buyer Instead
For landowners who are still uncertain about how to sell land without a realtor, there’s another option for selling vacant land fast.
It’s easy—with a direct buyer like Harmony Land Holdings LLC! We purchase vacant land for cash, and the entire process is seamless and simple from start to finish.
Sellers can deal directly with a land-buying company rather than selling by owner or without an agent. Selling directly allows sellers to get rid of unwanted land fast, put money in their pockets, and avoid commissions normally paid to an agent.
Sellers view this third option as a superior strategy for the following reasons:
- It’s faster: when a direct buyer purchases land, they’ve already determined whether it’s valuable or useful. Sellers don’t have to wait for showings or offers from potential buyers, and a good direct buyer can usually secure the funding to purchase the property right away.
- It costs less: an agent will charge commissions, but most land-buying companies won’t charge a dime. And, a direct buyer typically purchases property as-is—which means big savings on costly repairs and renovations.
- It’s less hassle: selling property the traditional route can be frustrating, even when there’s an agent taking on most of the responsibility. Sell to a direct land buyer for a rapid close without any of the stress.
Wondering how to sell land without a realtor? Look no further than a direct land buyer like Harmony Land Holdings LLC. Although few sellers are even aware that this option exists, they’re pleasantly surprised to learn how quick and easy selling vacant land without a realtor can be with Harmony Land Holdings LLC!